In this post, we will focus on why SEO is Important and then we highlight on the tools, but first let us talk about SEO.
What is SEO?
Search engine optimization helps your blog rank higher in organic search results, thus making your website more visible to people who are looking for your product or service via search engines.
Practicing SEO basics as well as more advanced techniques can drastically improve your website rankings in the search engines and get found by your potential customers.
What about paid search?.
Yes, you can pay to have your website listed on the search engines.
However, running paid search campaigns can be quite costly if you don’t know what you’re doing.
Not to mention, about 88 percent of search engine users never click on paid search ads anyway.
Because the sole purpose of a search engine is to give you relevant and useful information, it is in everyone’s best interest to ensure that your website is listed in the organic search listings.
In fact, it is probably best to stay away from paid search all together until you feel you have a firm grasp on SEO and what it takes to rank organically.
There are two ways to boost your rankings, they include:
- On-Page SEO activities
- Off-Page SEO activities
On-Page SEO means optimization over your own website.
Off-Page SEO means optimization over external websites which links to your website.
SEO requires an understanding of how search engines work, and what and how people search.
In basic terms, if you have written a post on ‘how to run ads’ and want google to show it in top results when searched for it, you have to choose certain keywords which will help you rank in the top spots.
These keywords which make your site more appealing and accessible are what is referred to as SEO.
How Search Engines Work
Search engine works on the Algorithm. They have bots also known as crawlers or spiders.
Search engines are becoming smarter each day with new core updates. They search for databases and internet sites for the documents containing keywords specified by a user.
Different search engines have different bots, and some of them are:
- Google – Googlebot
- Bing – Bingbot
- MSN – MSNbot
- Yahoo – Yahoo_Slurp
All these bots have similar infrastructure and they work the same way. Search engine bots perform three important tasks, they are:
Let’s start with the first one and then later tackle the others.
The process of fetching all the web pages linked to a website is crawling.
They are basically used to extract the relevant searched information from the various websites automatically based on different criterion.
Crawlers look at web pages and follow links on those pages, much like you would if you were browsing content on the web. They go from link to link and bring data about those webpages back to servers.
It is the process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved.
Crawlers takes a snapshot and saves it into their database which is used to show the page result on the SERP.
Note: If the you have updated the page and indexing is not done then google will show old version on search result.
This is the most complex process of all.
Search engine has database of billions of pages on the internet. Each page is talking about different queries.
The algorithm has to decide which page to rank first, second, third and so on. For that reason, the search engine will consider more than 200 factors and serve the result to user.
So when the user types the query into the search box, a different algorithm triggers and tries to find the most relevant pages.
A few factors that a search engine algorithm may consider when deciding what information to show in the SERP include:
- Geographic location of the searcher
- Historical performance of a listing (clicks, bounce rates, etc.)
- Link quality (reciprocal vs. one-way)
- Webpage content (keywords, tags, pictures)
- Back end code or HTML of webpage
- Link type (social media sharing, link from media outlet, blog, etc.)
So why is SEO important for your business?
Now that we know something about SEO, I’ll try to explain why it is so important for any business and then we move on to the tools.
1. SEO helps bring organic traffic
The main goal of getting a good rank in the search results is to increase the organic traffic going to your websites. This means that SEO helps increase your reach and expand your customer base.
2. It is free
In traditional marketing, businesses have to pay high prices for advertisements in TVs and billboards. Small businesses cannot afford these high prices. But, SEO is free. Even if you are a small business, you can appear on the top spots of Google’s search results if you have a good knowledge of google’s algorithm and strong content.
3. It helps find your target audience
If you have good knowledge of SEO, you will be able to use its features and find out the demographic information and what type of keywords your target audience is using. If you can incorporate this information into your content, your reach will absolutely increase.
4. It increases the user’s experience
Using insights from SEO, you can improve your user’s experience. If the customer has a positive experience, your visibility will not only increase leading to larger reach but also it will convert the users into loyal customers which is the ultimate goal of any business.
In the end, remember “no website can stand without a strong backbone. And that backbone is technical SEO.”
What are some of the best SEO tools for finding keywords?.
If you want to rank your website on the first page of google then you have to follow google’s algorithms.
If you use SEO properly, it becomes easy to rank on SERP.
Search engine optimization is a popular topic for all website owners.
If they want good results in a short time then they can easily use it. But if you misuse it, then google gives you a penalty.
For a beginner what are the best SEO tools?.
Well it all depends on your ultimate goals.
Most of these tools are paid and free (some of which are chrome or mozilla firefox extensions).
For beginners, here are some of the tools you will need:
There are a ton of SEO tools out there. Literally there are hundreds (if not thousands) of SEO tools out there on the web right now.
Some of them are paid. Most of them are free.
When it comes to picking an SEO tool, there’s one thing that matters most: how effective is it?.
What kind of features does it offer?.
Any great SEO tool has one major quality which is having almost every SEO feature that you need. Be it keyword research, backlink analysis, competitor research. You should not depend on too many tools as you should pick only one tool that offers all of them.
Here’s where an all in one SEO toolkit like SEMrush comes into play.
It’s the widely popular SEO tool that’s used by over 3 million people worldwide.
Not only it helps you find profitable keywords but it also helps you with website audits, competitor research and what not.
If you’re wondering about how it works and looking to give a try to it, I have a great news for you. You can use the link below to grab its 14 days free trial.
Use this special link to get SEMrush Pro free trial (Worth $99.95).
If you’re curious to know what you can do using this amazing tool, here’s a list of some of the biggest SEO tasks you can perform with it:
- Keyword analysis
- Rank tracking
- Content Ideas
- Link analysis
- Technical SEO
- Social media
- Paid ads
- Competitor research
- Brand monitoring
Grab your SEMrush Pro free trial today and start enjoying all the benefits.
Ahrefs cultivates your search traffic, research your competitors and monitors your niche.
It is known as the world’s largest indicator of live backlinks and the ultimate website analysis toolset that is trusted by thousands of SEO experts and integrated marketing professionals worldwide.
It is a set of super user-friendly SEO tools for productive people. The mission is to create SEO reachable for everyone from beginners to real professionals. Presently there are five tools in the package used worldwide by over 300k happy users.
Here are the benefits of using mangools:
- Evaluate the website strength in one click.
- Find new backlink opportunities.
- Reveal SERP snippet imperfections and the index status of any page.
- Find the target keyword and the keyword density.
- Analyze the outbound links.
- Highlight do follow and no follow links on a page.
- Test the page speed and get performance recommendations.
- Analyze the headings structure and hierarchy.
- Check the website profile and backlinks directly from the SERP.
Grab your lists of keywords using kwfinder by mangools.
It is an online startup dedicated to providing small businesses, internet marketers and SEO experts a remedy to optimize, promote and quantify their sites within an automated, instant and easy manner.
With woorank, you can monitor relevant recommendations for your top web pages.
All results are available to export as presentation slides.
If you want to generate a large number of reports, you will need to purchase a subscription.
This tool is very helpful for small business owners.
The only downside of this tool is that, you have to enter your credit card information to be able to use the trial.
All-Inclusive cloud-based search engine optimization software that provides a complete set of resources for keyword rank tracking, comprehensive website audit, competitor analysis, keyword suggestion and group, backlink tracking, automatic professional reporting, and much more.
One interesting thing about this tool is that, it tells you where the errors are and makes a list of tasks to fix them.
It also provides SEO audit reports with tip sections on how you can improve your website.
With a subscription account you may check up to 5000/month and not just the front page but all pages of a website.
Also, you can re-start the website audit if the results are outdated.
You can monitor all the backlinks of your website, avoid filters that may be applied by the search engines and increase your link popularity with the backlinks section.
Without subscriptions, 1000 backlinks per month are analyzed free of charge.
SEranking includes social media marketing, a module for managing social networks including analytics, auto-posting and other fantastic time-saving features.
With auto-posting you schedule links, images, tags and news to be published on selected social networks at specific times.
They also have a very easy to learn interactive demo to help you get started.
Anyone attempting to appear on page one of google could attest that using the ideal key words can boost your rank in searches.
Longtailpro can assist you in finding those keywords which will get you plenty of high-converting online traffic, regardless of your niche.
Better still, this search engine optimization tool is available for a limited time, start you free trial today.
All you need to do is input one seed keyword and you will receive countless hints for long-tail keyword phrases.
Long-tail keywords are marginally longer phrases which are extremely specific to what you are selling.
There is generally less competition which means you’ve got a better prospect of ranking higher on search results pages.
As soon as you get the list of keywords, you can compare your own competitiveness, search volume, position worth, and much more to find ones which will be profitable to you.
Then keep together with metrics and positions using the rank tracker tool.
Together with the longtailpro tool, you will also have access to some seven-day SEO bootcamp, with courses covering a lot of everything you want to learn about SEO.
Click here to grab your longtailpro.
SEO takes time to see results, it requires patience and continuous practice. So if you are choosing your keywords, make sure you choose wisely.
- Google keyword planner vs SEMRUSH: Which is Better and Why?
- 10 Tools For SEO Audit: Do You have them?