What is The Facebook Ads Library?

In this post, we’re going to take a look at the new facebook ads library, how you can use it to your advantage and the new feature that facebook is working on.

What is the facebook ads library?

The facebook ads library provides you with a comprehensive, searchable collection of all ads currently running from across facebook apps and services, including Instagram.

In other words, the facebook ads library is a place where you can search for ads that are running across facebook. You can use it to get information about the ads you see and also search for ads that are currently active and running.

The facebook ads library gives you insights and ideas as to which active ad campaign is working and performing best.

How to use the facebook ads library

The ad library is a tool that helps you to search for active ad campaigns based on keyword targeting, location, bidding, ad spending and so on.

There are three basic features you should know about the facebook ads library.

1. Keyword search

On the library page, you can search by the name of the facebook page, a topic or keyword to find what you’re looking for.

Example; we’ll type Telstra, an Australian telecommunication network company.

Select their facebook page from the list, you can see that Telstra has over 1,500 adverts all tailored, slightly different for various target audiences.

It’s a really good example of knowing your audience and tailoring a message to that audience.

Read: Facebook Image Size For Ads – How to Optimize Your Images

There are also details about the page, when it was created, and how many times it has changed it’s name.

In each country, the page is being managed from another feature, facebook is currently testing, aiming at helping with transparency during political elections.

By typing in a keyword like “election” and selecting a country, we can see ads with that keyword showing it’s title and description.

However, facebook is only experimenting thus in a selected number of countries at this stage and that doesn’t include Australia.

2. Filtering

You can also select the filter to show only active adverts by clicking on the “advert”, facebook ads library shows you more info about the advert including the country and advert shown in this case.

In a state like Texas, you can also see how many impressions the ads received, how much has been spent on it and also the demographics of who the ad has been shown to.

Looking at political figures in this case “Donald Trump”, you can see just how much money has been spent here, over 25 million US dollars in total.

Donald J Trump Ads Library

Facebook says that it’s really looking at increasing the transparency of political spending on facebook advertising in the lead-up to elections and really it’s been a bit of a fallout of recent events.

3. Key analytics in facebook ads library

Facebook ads library has key analytics that gives you data and insights about different active ad campaigns running across facebook apps and instagram. This helps you to know more about your competitor’s ad campaign strategies so that you can also strategize your ads to maximize profit.

Here are key analytics in facebook ads library that you should know:

  • Total number of ads in the library
  • Total amount spent on ads
  • Top searches
  • Spending by campaign page
  • Campaign page name
  • Spending by advertiser
  • Spending by location

What do you think of the new facebook ads library?.

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