The Strategy of Content Marketing
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There are several factors you need to consider in closing a sale such as; Price, Place, Product, and Promotion.
If you can notice these 4 factors mentioned above, they’re the 4P’s in Marketing.
Because its the basics in marketing, and you need to understand your clients better.
- Which type of customers is your target and why?
- Is the price reasonable for your target market?
- Is your product appealing to your target?
- What kind of promotion can you apply to promote your product?
These are questions you need to consider somehow in a business.
Actually, there are many things to consider in sales. It may sound like a simple question but it ends up like a brain teaser problem.
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It’s not too costly as you may think because there are virtual assistants offering competitive rates and at the same time can provide good quality performance and output.
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I highly recommend that you join a full coaching and training program for starters like you where you get to know the “secret strategies” of making more affiliate sales.
Using Content Strategy to Promote Your Products
Experts say “content is king” in any business, without it, your business can never succeed!.
In the world of business, content marketing plays a big role.
Companies and cooperate sectors rely solely on this strategy to generate massive sales.
B2B marketers are also using the exact same thing, and the results are really improving.
According to statistics from content marketing institute;
- 37% B2B marketers have a content marketing strategy that is documented
- 38% are not documented
- 19% don’t have but are planning to have one within 12 months
- 6% do not and have no plans at all
8% of non-profit professionals do “NOT” use content marketing, whiles 92% are getting better results with this strategy.
What can we say from this?.
This simply means, a lot of marketers are starting to see the power in this strategy, and the way its speeding up things altogether.
With all the noise about content strategy, let me give you an explanation.
A content strategy is the practice of planning for the creation and delivery of useful content for websites/blogs.
It is a relatively new discipline that synthesizes traditional editorial, marketing, and curation practices, and applies them to the creation of and management of a website.
So how do you craft a content for companies, website or blogs?
The answer is simple, you need to think like a “Content Strategist”.
There are three important things which defines a content strategist.
- Storyteller: Will translate the mission, vision, organizational story arc, individual division story arcs, and marketing plans into a coherent and clear story for a Website that supports the business goals of a company and the information and action goals of the visitor.
- Technician: Collaborates with the Information Architect and the IT department to identify business requirements and user needs for a Content Management System.
- Administrator: Will collaborate with the Web Services team, division chiefs, and sometimes the C-suite to establish workflow and editorial oversight for a Web site.
All these are the basic things you’ll need to lay a good foundation.
So Why Use Content Strategy For Your Business?
The Key Is Consistency!.
Like a train on straight tracks, you’ve got to stick with the plan to consistently deliver, again and again.
Consistent content is the most important way to achieve every aspect of a successful content marketing strategy.
Practice Makes Perfect
You read a thousand books on “content that works,” but writing a thousand blog posts will be a million times more valuable.
With each post you write, you’ll get better at reaching your audience and helping them understand you.
This will sculpt your technique
If you need more proof, look at any million-subscriber blog and compare the first post to the last.
Your audience stays engaged
The readers you reach will keep coming back for more but only if there is more.
Regularly updating your content sends a powerful message: “Every time you visit this page, you’ll find something new.”
When this message is clear, your audience will form a regular habit of visiting your page.
Skip a few posts, on the other hand, and your audience will forget you in a heartbeat.
The Chance of Going “Viral” Skyrockets With Each Post
Going “viral” is a mix of magic, mystery and timing.
Online content creators have made millions of dollars simply because one post went viral.
You want to go viral, but the likelihood is slim if you don’t produce new content on a regular basis.
Eventually, as you improve your technique, a single post could send you into the stratosphere.
Now, I’ve given you all the importance of producing consistent content, and you’re ready to put this idea into motion.
Why You Should do Content Marketing
Before we talk about this we need to know the meaning of content marketing.
In simple terms, it is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.
It also plays a very important part of your SEO.
Businesses often use it to:
- Attract attention and generate leads.
- Increase online sales.
- Increase brand awareness.
There are several ways to visualize your content to reach more people. More traffic means your SEO will improve.
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How Content Marketing Can Help Build Your Business?
Its nothing but a way of writing blogs which attracts more traffic.
This traffic eventually goes ahead and attracts the prospects that are essential for building your business.
These prospects are the ones that you might be doing business with.
So in short, content writing is a way to build your brand and grow your business.
How It Helps SEO
SEO can be achieved through the means of consistent content writing and social sharing.
How?..I’ll tell you!.
SEO is nothing but helping your website crawl better on the Google SERPs (Search Engine Result Pages).
In the first place, you need to write relevant content your audience will love, an evergreen content rich in SEO, having relevant keywords, and the appropriate use of grammar can help your blog rank higher in search engines.
And you can achieve that through SEMrush, and Grammarly.
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The use of pic design tools for marketers like Snappa can be of great help.
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Understanding what the users would want to search for in your field is key to generating new content ideas always.
Write your content in line with your keywords and you’re good to go.
Google will start considering all those keywords and display your page on the SERPs.
This leads to a number of clicks to your page. So that’s how it helps your SEO.
Is Content Marketing Really Important For Business?
It is said to have attracted about 160% of businesses more than the websites that don’t encourage content writing.
If you don’t showcase your own expertise, then how will anyone know about you?.
Similar is the case with the content writing — It is a technique where you show off your skills and expertise in that particular area and which finally leads to the prospects, knowing about your brand.
When you appear constantly on the SERPs when the prospects search for the same, it grabs their attention.
When these prospects are interested enough in the way you do business, they’d be willing to team up with you.
That’s how most of the prospects are earned online.
So what are some of the Content Marketing Trends Today?
They include Remarketing, Podcasts, Embedding Video, Voice Search and many more trends.
Best tools to improve in content marketing:
These tools are very essential in the world of content marketing and can help you make sales.
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If you have a likable personality, the right attitude and work ethic, then anybody can be successful in making sales.
How to Become Better at Making Sales
The first thing is try to automate everything.
Don’t Be Afraid of Tech Tools
They are very helpful in the sales world today.
- Get a good CRM
- Use a good prospecting tool
- Try good email automation tools like(getresponse)
Keep organised and don’t ever let any customer slip through the gap. Persistence is a handy trait, so utilize it.
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In the business world, there are two types of businesses:
- Large Businesses
- Small Businesses
Large businesses have good financial resources to carry forward their marketing plans.
They have all the sources at their disposal to market their products and services.
Marketing is a challenge when it comes to small business who have a limited budget.
When the budget has its limits, the marketing strategy needs to be smart to generate a better ROI.
Every penny invested should give great returns.
Be innovative in content marketing and digital PR to get better results.
Today, almost the whole globe is online, and so would be your consumers.
To interact with your customers in the digital world, you need to have an online presence as well.
That’s why I’m encouraging you to join our world-class training program that will make you become a world-class entrepreneur.
1. Get a Website/Blog
The website should act as an informative source to your customers.
It should tell them about the products you sell and the services you provide.
Once the website is made, make the following things for your business:
- An Online Blog
- A Facebook Page
- A Twitter Handle
- An Instagram Account
Your website should be a reflection of who you are.
The way you present the entire content on your website shapes the rest of your marketing.
2. Draft a Marketing Strategy
Content marketing is huge, and exploring it can take no less than a lifetime.
There are lots of marketing channels, so are the tactics. It is up to you to decide which marketing channel and tactic works best for you.
You need to focus your resources on getting better results.
Due to this very reason, you need to have a marketing strategy in place.
For that, you need to determine a suitable social media channel that suits you and your customers.
Once you do that you need to get a basic outline of the types of posts you would be putting and the frequency of posting.
Here is a list of 5 things that need to be there in your content marketing strategy:
- Buyer persona or type of audience
- Social media channels to post.
- Content creation and curation timeline
- Posting frequency and timeline
- Timely marketing review and analysis
3. Make a Unique Identity
From your online presence to the types of posts you put, you should carve a unique identity for yourself.
Having a unique online persona makes it easier for your audience to recognise you. Building a brand presence in the digital space doesn’t come easy.
You need to be persistent and frequent with the posts you put on social media platforms.
Pitch your message on all major social media platforms.
- As per studies and observations, the posting frequency on-facebook- five to ten times a week.
- LinkedIn – Once in a day
- Twitter – Five tweets a day
This is a general insight; you can figure out in the course of time what amount of posting works best for you.
4. Inbound Marketing – Educate Your Customers, not Selling!
If you ever been a social media user, you will know, how distasteful promotional content looks.
Understand this basic consumer behaviour when promoting yourself through your social media handles.
You need to add value to the life of your customers to gain value from them.
Value comes when you feed customers with information.
Information mixed with promoted content is the best recipe to create attractive content.
It not only educates your customers but also makes them aware of the product.
There are four stages of Inbound Marketing:
This approach focuses on creating strong content pieces focusing on your niche.
The aim is to generate leads through content that educates the customer.
Rather than going to the customer, attracting the customer towards you is the key.
5. Understand SEO
To play long term in the content marketing scenario, you need to understand how SEO works.
Search engine optimisation makes your content optimised for search engines.
To keep your SEO intact, you need to ensure that your website is mobile friendly, and to do this, you must get responsive wordpress themes.
All pages of the website should work fine with optimised loading speed.
Also, the content you post should have relevant meta-tags and description.
6. Make Your Website Mobile Friendly
The usage of smartphones has increased in recent years. More and more people are consuming content through their mobile phones.
It makes it essential for you to make your website and blog mobile friendly.
When it is responsive, it becomes easier for mobile users to consume your content.
They clearly understand what you have to say to them.
7. Engage With Your Visitors
Content marketing is not only about posting content. Your website is a platform where you can clear the doubts of your customers.
Engage with them every time you get a chance, and build better relationships with them.
Keep communicating with your customers during all the stages of conversion.
The aim should be to make your customers brand ambassadors for your brand. Doing so will add a lot of credibility to your brand.
As it gives a testimony of how impactful you are as a brand.
8. Focus on Making Real Fans
There are several people out there who lure people selling them fake followers, don’t be one of them.
Social media is not about followers; it is more about engagement.
I have seen social media accounts with 10k followers and 100likes on their posts.
It is not a good sign at all and screams of poor branding ethics. Without real interaction, there will be least to 0 lead conversion.
If most of your followers are gained through unethical means, two things will happen:
- Minimal engagement on your content
- If social media algorithms detect this behaviour, they will lower your reach.
Honesty is the best policy, focus on being authentic and making some real fans. Without that making noise on social media is of no use, it will fall on deaf ears.
9. Create Unique Content
Content is the driving force for any marketing campaign. Unique content is the primary need for a good marketing campaign. You can create content in interesting formats.
What you need to understand is to restrict content creation to your niche and not to deviate from it.
10. A High Converting Landing Page
Businesses are looking for good business and better opportunities in the digital space.
Due to which high converting landing pages have become a necessity for businesses.
How Do You Make a Good Landing Page for Your Business?
Understand the whole process of how a landing page works.
Hire a good content writer and designer to make a perfect landing page for you that can generate leads. Looking to hire one? – Try Hubspot’s Marketing Services.
But if you don’t have the money to hire a designer, you can still save up to 50% for a fully customized landing page — Try Instapage.
11. Follow The Pareto Principle(80/20)
20% of efforts produce 80% of the results.
When you start content marketing, you shouldn’t start it all aggressive.
It is necessary you measure the proper impact of your efforts.
Marketing yourself too much too early can lead to initial burnout. lesser but focused marketing can yield you better results.
When you start marketing, observe the engagement of your content.
Check which social media handles are giving you better traffic and their engagement.
Select all those marketing campaigns that gave maximum engagement for you. Invest in more such campaigns, and get better results.
12. Project Yourself as a Great Employer
If you have plans for expansion, invest in marketing your workplace as one of the best in the industry to work.
Hiring is an ordeal task, and you would need a team of talented people who can do the job for you.
This is the reason why employer branding becomes necessary for you. Focus on creating the best career page and company blog.
Imitate Google when it comes to showcasing your work-culture to the world.
13. Set Your Long-Term to Get Better Clarity
As a small business, scaling fast should not be your goal.
You must think long-term to tackle all the challenges that may come along and avoid mistakes.
Long-term goals give a team clarity towards the direction they need to move.
14. Have a process to measure the impact of your marketing campaigns
Unless and until you don’t have a process in place, you cannot execute a marketing plan.
Peter Drucker has said, what you cannot measure, you cannot improve.
You should have a process in place to analyse your marketing goals on regular basis.
Without periodic reviews, marketing becomes directionless and leads to loss of efforts.
15. Keep a Record of Customer Interactions
Customers are significant to determine the impact of your marketing efforts.
Their opinions matter and can give you a fresh perspective on your marketing efforts. Keep a note of all the customer interactions.
Mapping that can guide to form better marketing tactics and strategies.
16. Email Marketing
Email marketing is one of the highest ROI generating online strategy.
Build your email list, send weekly newsletters, and helpful insights to your customers.
Through this, you nurture your customers and build a long lasting bond with them.
Through email marketing, you can keep your customers ever ready to buy your products.
Building a list is so important, that is why you need getresponse — It works perfectly well, and pricing starts at $19/month.
This will save you all the stress.
17. Create Short eBooks
The blog posts you publish on your blog, collect them and refurbish them into a small e-book.
Make it available for free or for a small fee across all social media platforms.
It will help you to establish your niche in the industry. Digital marketing with a human touch is a recipe for success.
Becoming an expert in the industry will help you convert more leads into your customers.
As it becomes easier to convince them. The rise of influencer marketing is a testimony to it.
18. Video Marketing
Creating videos showcasing your expertise is a great marketing strategy.
You can do that in two ways:
- Having a youtube channel
- Going live through Facebook and Instagram
All three channels are effective platforms to video market your business.
Not only will you convey a holistic message but will leave a broader impact in the mind of the users.
Some marketers however have one big problem when it comes creating videos and showcasing their products, They feel very nervous and shy recording videos or filming.
But I’ve found a way to help you deal with your shyness. I’m giving you this professional video animation tool to make things easier for you.
With renderforest, it’s possible to create animated videos in few minutes. You don’t even need to have any design or animation skills. This online video maker can help you create as many videos as you want. Not only animations but also intro videos, music visualizations, presentations, and many more. You can customize the ready-made designed templates and download the final result in high quality. It’s a must-have tool for every content creator. But, you won’t see its benefits until you try it yourself.
19. Explore Other Social Media Platforms
Explore platforms like Quora and Reddit which are more of Q&A forums.
Answer questions related to your niche and further establish your expertise. It can lead to lead generation from these forums as well.
Focus on building thought leadership through these forums. Once people start following, convince them to buy your products and services.
20. Keep Updating Your Internal Pages and Make Them Better
- What do you want to do when customers land on your websites?.
- What will be their call to action?
Keep these two questions in mind before creating the landing pages for your website.
Use Google analytics to understand your customers. It will give you a good overview of the traffic your website is generating.
You will know how much time users spend on it before bouncing off.
Keeping a low bounce rate is essential for lead generation. It is only possible when you have a website that is user-friendly and has a clear call to actions(C-T-A) on every page.
21. Have Better Tools and Automate Mundane Tasks
Being a small business you must be surely running on a limited budget. Invest in better tools that can make you more productive.
Automating mundane tasks can save a lot of your time which you can utilise to focus on making your work better.
Do not worry if you are a business with a shoestring budget, invest your efforts in these 21 tips.
Give it some time, and within a few months, you will develop a brand presence in online space.
Here are more content marketing-related posts you should take a look at after you learn the strategy of content marketing:
- What is Content Marketing: The Do’s & Dont’s for Bloggers
- The 7 Powerful Content Marketing Strategies You Never Knew
As a marketer, you need to work hard, and work smart.
Never be complacent with what you have, always know you can do better.
Again making sales can be as easy or difficult as you make it so keep testing till you get positive results.