What is a Meta Tag in SEO? Why is it so Important?

What is a Meta Tag in SEO?

SEO is a process we all go through to encourage search engines to rank pages higher in search results.

It plays a big role in your website’s performance, there’s no doubt about this.

SEO is time consuming and can be very confusing when you have no idea how it works.

meta tag in SEO - meta tag what isBut thanks to our web developers we now have plugins that can easily help us create meta tags and descriptions by just typing in some relevant keywords without wasting much time.

Typically it involves working on the site itself.

This is called on-site SEO, but it also involves working at site promotion, and that is what’s known as off-site SEO.

Sites can be built in a number of different ways (PHP, HTML, Flash, etc.), using a wide variety of site-building tools, with common examples being dreamweaver, drupal, and wordpress, to name just a few.

Most websites and blogs share common features that we can control and use to help with SEO.

They include things such as:

    • Page title
    • Headlines
    • Body text
    • ALT tags

In today’s topic, we will concentrate specifically on meta tags for wordpress sites, highlighting the importance and it’s benefits.

By the end of this, your wordpress blog should be well optimized.

Now let us begin by talking about meta tags.

What is a Meta Tag?

A meta tag is a short snippet of webpage text which describes your website’s content.

They are not visible on content, but can be found in the source code.

People who use blogs may be aware of tags, meta tags are somewhat similar to it, a small introduction about your content helps search engines know what a webpage is about.

Do meta tags exists?

Meta tags only exists in HTML form, you can find it in the “head” section of the HTML code, so it’s only visible to search engine bots.

What does “meta” stands for in meta tags?.

“Meta” stands for “Metadata” which is data about the information on your website’s page.

Types of Meta Tags

There are four major types of metadata considering SEO, they include:

  • Title tag
  • Meta description
  • Meta keywords
  • Meta robots

Let us discuss these in more detail.

Title Tag

It contains the information about your content. It should be about 65 characters long. As you could not find more than this limit in Search engines results.

Note very well that a title tag appears in the top of the browser.

Meta Description

It’s very important and useful meta tag to describe your content.

It lets search engines know about the data on your webpage. It should be limited up to 160 characters.

Meta Keywords

Meta keywords includes the keywords which suits your content.

However, these are no more useful now.

Back in the days, these were useful and helped websites to rank into SERPs.

Meta Robots

Meta robots in search engines decide what to do with your page, whether to index it or not.

That is “index/no-index” and whether to follow the links on the page or not with the text “follow/no-follow”.

These tags are very important elements of SEO and do help in search engine rankings.

Why are meta tags important?

They don’t appear on the page itself, but only in the source code.

We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines know what a web page is all about.

Meta tags are HTML elements that gives information about a web page for search engines and website visitors.

These elements must be placed as tags in the section of an HTML document so therefore need to be coded in your CMS.

For google, adding the description meta tag does not result in a boost in the search engine results pages (SERPs), but the description might be used for your SERP listings in google.

There are two important meta tags:

  • Meta description tags
  • Meta keyword tags

meta tag in SEO

Meta Tags Description Tips

  • Use keywords in your meta description tag.
  • There should not be more than 160 characters in a description meta tag of a single web page.
  • Use a different meta description tag for each page, as each page is different and stands a better chance of being found if you place a good title and description on it.

Meta Keywords Tag Tips

  • Use synonyms
  • Use unique keywords
  • No need to repeat any given phrase

Tip: You can repeat a word couple of times, as long as it is part of a different phrase.

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