Local Search Engine Optimization (Writing Title Tags)
Some of the most vital components of an SEO-optimized website are amazingly written title tags.
Writing effective title tags is super easy.
However, before we continue further you must know something about meta tags.
Essentially, meta tags are HTML/XHTML elements that provide a web page’s information to search engines and its visitors.
So what we do is that we place such elements in the head section of the HTML document.
These elements are:
- Title Tags
The best strategy for title tag optimization for local SEO is to use: [product / service / business category] [city name] [state abbreviation]
For instance, let’s say you run a junk removal business in Tampa, Florida.
The title tag on the page that you put in the URL field on your google business page should be optimized as follows: Junk Removal Tampa FL.
let’s say you are a personal injury law firm in Atlanta, Georgia. The title tag on the page you put in the URL field on your Google business page should be: Personal Injury Lawyer Atlanta GA
Another variation of this would be the following template: [city name] [product / service / business category]
Here’s the same examples that I used above, but in the new variation: Tampa Junk Removal and Atlanta Personal Injury Lawyer.
Looking at the two examples above, I would definitely recommend the first template where you place the city name at the end of the title tag.
Reason being that, this is more consistent with the way people search naturally in Google.
If people are searching from a mobile device, they wouldn’t even need to add the city name in the search because google leverages the IP location to insert the city name at the end of the query.
Below are some of the key suggestions on how to write title tags:
1. Title Length
Search engines are known to cut off title tags with more than 60-70 characters.
Well, there’s no character limit as such, it’s actually based on a 600-pixel container.
Since some characters takes more space than the other, so just keep that in mind and avoid uppercase alphabets.
2. Keep A Hold On Your Keywords
Keyword stuffing in title tags definitely creates a bad user experience. Although Google doesn’t penalize in the case of title tags, regardless, it’s not a thing to mess with.
3. Give Every Page A Different Title
This is a clear indicator to search engines that the content on your page is unique.
This seemingly simple task can turn out to be very difficult when the number of pages you’re dealing with is very high.
In such cases, you should try and create data-driven title tags for all the important pages.
4. Keep The Most Relevant
keyword at the beginning of the title
The nearer your keyword is to the beginning of the title, the higher are its chances are to impact your search engine rankings.
This further prevents your most important keyword from disappearing due to the pixel limit.
5. Not Just For The Crawlers
As much as you crave google’s attention, you must not forget your visitors. Your well-thought title tag is probably the first thing your prospective customers will notice. Thus, you have to try and keep it as positive and as meaningful as possible.
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