Google Webmaster Tools: How to Improve SEO

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You just started a new website, wrote some articles and published them but there’s no visitors or anyone to read your content no matter how unique it is.

I’ve been in that same situation as you, it’s so frustrating when your site has no traffic. Here’s what I did to solve the problem.

But before we start, let me ask you this, Do you have any idea about what the Google webmaster tools?.

Google Webmaster ToolsWell, it’s not too complicated as some see it. This tool is trusted and used by lots of digital marketers.

One of the incredible things about this tool is that, it helps your site appear in search engines and ranks it higher.

The aim of this subject matter is to help you understand a little bit of SEO, how search engine works, and using the google webmaster tools to index and rank your pages for better performance.

Now let’s start!

SEO(search engine optimization)

First, SEO simply means, search engine optimization.

There are many factors that accounts for why most content gets ranked in search engines, such as; Keywords, header tags, meta tag description, No; of words per post and many others.

The principle of search engine optimization is to bring visitors to your site, that is the main focus.

Writing lots of unique content means more visitors, which leads to google noticing your pages.

When that happens, your content appears to rank higher which easily translates to higher value.

The most important thing is to start thinking about how content can be created and deployed on your web site.

One simple place to start is to provide informational content that helps readers learn about your products and services, as well as generic related topics.


Part of the concept in improving content to boost search engine rankings is that, you want to “get to know” your clients well enough to figure out what they are interested in learning about, even if they are not ready to buy.

Statistics show that people who visit your web site, only 2% are ready to buy or take action. The other 98% may just be doing research, exploring possibilities, and so on.

How search engine works

The life span of a google query is less than 1/2 of a second; the
google query takes off and involves quite a few steps.

Imagine for a moment, milliseconds almost like a light speed, yet it still must perform “several” steps.

When you do a google search, you are not actually searching the web; you are finding google’s index of the web.

Google does this with a software program called spiders, billions of pages stored across thousands of machines.

A web of links (Web crawlers)

Spiders(google bots) start by fetching a few web pages from the web. Then, they follow the links on those pages, fetch the pages they point to, follow the links on those web pages and go gets the pages they link too and so on.

The way in which spiders (the bots) function

Basically all search engine spiders function on the same principle, they crawl the web and index pages, which are stored in a massive database and later use various algorithms to determine page, ranking and the relevancy of the pages.

Algorithms of estimating rankings and relevancy will vastly differ among search engines.

It is very crucial that you know what spiders are interested in and what they reject.

Therefore, it is important that you know what google’s bots want to see and what they will definitely skip right over.

Moreover, search engine spiders are robots and they do not read your pages the way humans do.

Instead, they tend to see only a specific stuff and are blind for many extras (flash, javaScript) that are designed for humans.

Since bots determine if humans will find your site, it is worth considering what web crawlers like and what they don’t like.

Google webmaster tools

This tool gives you details and reports about your pages’ visibility on google.

It diagnoses problems, discover your link, query traffic and share valuable info about your website with google.

Besides, other than buying paid traffic via adwords, the best way to get more traffic from them is through SEO.

But before you start optimizing your site, the first thing is to sign up for google webmaster tools, which is now the new google search console.

Google Webmaster Tools: Basic Features

  • Performance
  • Sitemap
  • Url Inspection
  • Speed test
  • Sitelinks searchbox
  • AMP(accelerated mobile pages)
  • Mobile Usability


  • Shows search phrases that your website appears in google.
  • Displays any inbound links to your website from other websites.
  • It also shows sitemaps you’ve submitted to Google (pages, images,etc).
  • It detects errors with your website and then gives you suggestions to fix them (connection errors, not found pages).
  • HTML improvements that can be made to your website.
  • Details about your websites structured data (Rich snippets).

How to Better Your SEO

First, we must bear in mind that SEO takes time to see results, but in some cases it doesn’t, SEO is dynamic.

So now we are going to make our website/blog known to google.

Here’s what you need to do.

1. Add a property – This is by far the best way to let google recognize your URL or domain name, it tells google that you own the site.

To verify this, there are two ways:

  • Copy the search console code given to you and paste it into your DNS text records.
  • Or Embed google analytics user ID code into the <head> tag of your html blogger template or wordpress.

After you finish this step, head back to your console and click on verify.

2. Submit a sitemap

This is also another strategic way of indexing your pages faster. The sitemap displays all the content you’ve published on your site in HTML format.

To know how you can submit your sitemap to google, check out this article here.

3. Fix broken links

Broken links also weakens your SEO, these slight errors should not be a problem. To fix it, go to search console, on the menu look for “coverage”.

Once you see errors, this means there’s a link broken in you website, go back to your wordpress dashboard, click on plugin, add new and search for broken links checker plugin or download it here and install.

This plugin will automatically scan
through the whole website and look for broken links in all posts.

If you see old URLs inserted into one of your blog post, just quickly correct the errors by putting the right links there and that’s it all done.

4. Do URL inspection

This test drive will only assist you in getting to know which of your pages are mobile friendly and indexable.

5. Page speed test

If you can with less effort, run a speed test for your wordpress site to see the score. Results will tell how much time your pages, images, CSS classes and JavaScripts takes to load, this seriously affects your SEO in one way or the other.

Statistics show that wordpress sites with poor page speed experience higher bounce rates compared to those with faster loading pages.

If your site takes more than 2 seconds to load, this means, your visitors are likely to leave and they won’t read your content or buy anything.

Final thoughts

In conclusion, google webmaster tools is the perfect answer to building SEO from scratch, with all the features and benefits, it helps to know what works and what doesn’t.

So if you are thinking of just starting a new website/blog use the tool to build a high authority site.

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