Facebook Image Size For Ads: How to Optimize Images

Looking For The Best Facebook Image Size For Ads?

Its so frustrating when you design something that looks perfect on the desktop computer.

And then you pull it up on your smartphone, it’s just a total mess.

Today, we’re going to run through the best image sizes for all the different places you use images on facebook.

facebook image size for adsIf you’ve ever created a facebook cover photo and it looks great on the computer or an event photo.

You pull it up on your phone and it looks like garbage.

This will help you know what sizes to use.

Two pieces of good news for you.

Facebook has made most image sizes look good on desktop and also on mobile, most of the time, not always.

Types of Facebook Photos

    • Profile photos
    • Cover photos
    • Post photos
    • Video posts ads
    • Group photos

Profile photos

So let’s start with profile photos.

Generally your profile photo is going to be square, although a lot of times it does crop it down to a

The profile photo will show at 170 x 170.

I usually size my profile photos (like if I want to resize them for social networks) using canva to do that because it’s free.

I’ll usually size them at 400 by 400 because that’s what twitter, linkedIn and some other social networks use.

So if I’m taking one logo or one image, I’m going to put it on all of my different channels.

I’ll just go ahead and do 400 by 400 but any square bigger than 170 by 170 will work the same just make sure it looks good.

Because obviously on a smartphone it’s going to be very small.

Facebook Cover Photo

This is at the top of your page, officially, the sizes are listed as 820 by 312.

Again, we’re talking about pixels on a desktop computer or 640 by 360 on mobile devices.

Read: What is a Facebook Code Generator and How does it work?

Not all of it will show on mobile though the edges get cropped off.

So keep the most important part in the middle.

Now I actually prefer to design mine at 820 by 461 as suggested by louisem.com.

The top and the bottom will be cropped a little bit in desktop and the sides will be cropped on mobile. So keep your content there in the middle.

Also remember the difference between personal profiles and
business pages.

Most of what we’re talking about applies to business pages but it also works for personal profiles, but on personal profiles, the profile photo covers up part of the cover photo on the left side on the desktop and then in the middle as you see here on mobile.

If you’re doing this for a personal profile you also got a factor in that part when choosing or designing your cover photo.

Photo posts can range from a 16 x 9 ratio which is widescreen like 1920 x 1080 up to a 9 to 16 ratio which is portrait 1080 x 1920.

I like to go tall with my images whenever possible.

Because, you take up more in the newsfeed on both desktop and mobile.

A wide photo only takes a little bit of space in the newsfeed.

Square takes a little more and then a portrait photo actually takes up a lot more space.

The more time someone’s eyes spend on your image the more likely you are to get them to stop and engage with it for video posts for the longest time.

It was always a 16 x 9 ratio which is 1920 by 1080, that’s widescreen.

But square videos often perform better because they take up more height in the newsfeed just like we talked about for images.

However, you can upload even taller videos but if you do a full vertical video at 9:16 ratio 1080 x1920 which is what facebook and instagram stories use.

It will get cropped off at the top and the bottom or have bars on the side so just keep that in mind.

For Facebook ads, the size has been 1200 x 628 pixels for ever and just recently.

Facebook said that we could start using square images in ads so if you want to create them, start at 1200 x 1200 a couple more, that will cover group photos.

Facebook recommends 1640 x 859 (a tiny piece of the top and bottom won’t show) then facebook event photos 1920 by 1080.

Once again, they’ll show slightly differently on mobile so keep that in mind.

You can also take these image sizes and use, then optimize them for your ads;


  • 600 pixels or more
  • 1080 pixels or more


  • 600 pixels or more
  • 1080 pixels or more

With everything I’ve shown you, your facebook page on a desktop as well as on a mobile device looks good everywhere but having these image sizes should save you some time in testing.

I hope this was helpful.