Best times to post on linkedIn? – Here’s what you need to know
We all know linkedin social platform is the world’s most preferred business network, it is becoming a major hub of recruitment.
Not only that, but also for building connections and long lasting relationships with the right people.
Salespeople, businessmen and women often use it during working hours.
I’ve been using linkedIn for quiet sometime now, I must say that the algorithm and organic reach is far better than facebook from my own experience.
Sorry to break it to you but it’s the truth.
I have just 113 followers on my linkedIn profile page, even though it’s too small to bring engagement, I get around 2-5 people engaging on a single post.
Not bad is it?
With that in mind, I can’t really tell when or what time to post on linkedIn but I did a research and compiled some statistical data from 6 different sources.
What’s the best timing to post on linkedIn?
This is a common question people normally ask. Lots of marketers are not certain, but with what I see, it’s hard to tell when you don’t have any proof.
In this this post, you’ll get to know the best timing for posting from 6 different case studies.
Statistics and data includes CoSchedule, plus 5 others from around the web.
Some of these studies cross-reference each other, but still gives at least some level of individual insights and views on the matter.
Here’s the list of research I’ve gathered so far:
The best times to reach people here are when workers in a specific industry you’re targeting are taking breaks in their normal workday.
B2C: Noon(12:00pm) launch break
B2B: 8am, 10am Noon, 6pm
Software Services: 9 am, 11 am-Noon, 5 pm-6 pm
Healthcare: 10am and 2pm
Higher Education: 10am
Best time to post is between 10am and 11am.
Tues, Wed and Thurs tend to be the best days to post on linkedIn.
Weekends (saturdays and sundays) after working hours tend to be the worst times to post on linkedIn for engagement and visibility.
LinkedIn’s API doesn’t permit us to collect engagement data by hour of the day, but we were able to determine the best day of the week to post on linkedIn.
Combined with our own internal data on when hootsuite gets the most engagement on linkedIn, we can state the following:
The best time to post is 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST.
The best day for B2B brands to post is Wednesday and Tuesday.
The best days for B2C brands to post on are Mon and Wed.
Approximately 25% of people living in the U.S, adults use linkedIn platform, vastly for professional reasons, during weekdays and working hours.
It is mostly used with less frequency than some of the other channels on this list.
Aim to post on LinkedIn between 10 a.m. to noon.
B2C, media, and higher-ed organizations have the narrowest windows for when to post for maximum performance: 12 p.m., 8 a.m., and 10 a.m. are their best times, respectively.
The best day to post is Wednesday.
5. Search Engine Journal
Here, SEJ kind of uses some signals to determine when to post, it wasn’t actually specific but at least, this data would help you try to figure out the best times.
According to SEJ, the linkedIn feed ranks updates based on thousands of signals across three main categories:
- Who are you?
- Where do you work?
- What are your skills?
- Who are you connected with?
- How many times was the update viewed?
- Howmany times was it “liked”?
- What is the update about?
- How old is it?
- What language is it written in?
- What companies, people, or topics are mentioned in the update?
- What have you liked and shared in the past?
- Who do you interact with most frequently?
- Where do you spend the most time in your news feed?
Users can manually switch to most recent updates in the feed within the platform.
You can also check your insights page to look out for the times you got the highest and lowest engagement.
LinkedIn users generally log on to the site more often on tuesdays through thursdays, with engagement peaking at noon and between 5:00 PM and 6:00 PM .
Worst Time to Post on LinkedIn
Engagement drops off drastically from 10:00PM to 6:00AM. You should also avoid posting on Fridays, when users are less motivated to use linkedIn to find a new job.
Take a look at the infographics below;
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Here’s a big take away
As a marketer, the only thing you can do to get your audience hooked to your content everyday is “get to know them.”
Try to collect data and analyze from your insights page, study the graphs prudently to know when people become active (what bores them and what tickles them).
In conclusion, the best timing that’s accurate for publishing is from early mornings (when workers are having breakfast), late noons (during lunch break) and later after work (in the evenings).
From Tues – Thurs, and then weekends are a good fit.
Also, it’s important to get to know your audience really well, the topics they love, and types of content that drives them to engage with your posts.
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